• Sales Closed - Opening Friday @ 08:00

Who We Are


Before we get ahead of ourselves, we want to welcome you to Earth Power Tractors & Equipment.

We appreciate you taking the time today to visit our web site. Our goal is to give you an interactive tour of our new and used inventory, as well as allow you to conveniently get a quote, schedule a service appointment, or apply for financing. The search for a tractor is filled with high expectations. Undoubtedly, that has a lot to do with the equipment you are considering, but at Earth Power Tractors and Equipment, we think you should also have pretty high expectations for your dealership.


Earth Power Tractors and Equipment Inc. is a full service tractor and construction equipment dealer serving customers in Grey, Bruce, and Simcoe counties. Kubota is our main product line supported by select complimentary short lines, offered from three conveniently located stores in Meaford, Stayner, and Owen Sound. We also provide parts and service for other competitive lines of equipment.

Earth Power is locally owned by partners Jim Kelly and Jeff Cook. Earth Power had its beginning in the early 1960’s when George South established George C. South Equipment in Heathcote as a Massey Ferguson dealer. Mr. South quickly earned a reputation for providing quality products and service at a fair price. The business was relocated in 1970 to Meaford and in 1975 George C. South Equipment became one of the first Kubota dealers in Canada. With these two strong product lines and a reputation for customer service, the business grew and became well established over the years. In 1998 the company was acquired by Jim Kelly and his partner, Manfred Dietrich.

Somerville Farm Equipment located in Stayner was acquired from Lloyd and Wallace Somerville in 1999. Like George C. South Equipment, Somerville Farm Equipment was a long standing family business with a solid reputation for integrity and customer service. Somerville Farm Equipment was primarily a Case dealer until 1976 when they broadened their product line by becoming a Kubota dealer.

In 2000 George C. South Equipment cancelled the Massey Ferguson contract to enable the company to focus on Kubota as the main product line. In 2004 Somerville Farm Equipment cancelled the Case contract for the same reason.

George C. South and Somerville Farm Equipment operated as separate companies until 2002 when they were consolidated as Earth Power Tractors and Equipment. The new name was selected from a number of suggestions from our employees and is the inspiration for our motto “Helping Shape Your World”.

Jeff Cook joined Jim and Manfred as a partner in January 2005. Jeff has been a lifelong resident in Meaford and started his employment with George C. South Equipment in 1996. Jeff is the Sales Manager of Earth Power Tractors and Equipment with overall sales and marketing responsibility for the company. After fourteen years of significant contribution and strong leadership, Manfred decided to retire in 2012 as a partner in Earth Power to enable him to devote 100% of his energies to his family business, Intersteam Technologies, located in Ancaster, Ontario.

Earth Power acquired Boyd Farm Supply, a Kioti dealer in Owen Sound in January 2008 and we opened our Owen Sound store in August of that year. Jim Boyd, the previous owner of Boyd Farm Supply was manager of the store until his retirement in April 2015. In 2012 we became a Kubota dealer in Owen Sound to achieve a consistent product array in all three stores. In 2013 the Kioti contract was cancelled.

At Earth Power, we are proud to call ourselves a “Kubota only” dealer. We believe Kubota offers the best quality and value proposition for our customers. We do not market any equipment lines which compete directly with Kubota products. Our staff is well trained to provide the very best of customer service and we pride ourselves on the high customer satisfaction ratings we consistently receive on customer surveys. We look forward to continuing to provide our customers with a most enjoyable customer experience.

Earth Power “Helping Shape Your World”.